Social Media and Email Marketing
How to Use Social Media to Ramp Up your Email Marketing
The promise of social media entices all online marketers, and the reach and scope of this medium can be stunning. So why don’t you integrate your social media within your email marketing strategy?
A great technique to do this in a lot less time than it might normally take is to integrate your social media channels within your email marketing campaigns. This lets you cast your net to a considerably larger audience, and grow your email lists quickly and with some regularity. Let’s check out some of the ways we can make this happen.
Tips for energizing your email marketing with social sharing!
- Announce your emails via your social media – Make it a routine part of your email routine to let your social media channels know that you have a new email going out. Post a short message on your social media channels saying “Watch for our newsletter arriving later today, and let us know what you think!” Facebook, LinkedIn, and Google+ all shorten your entry to the first 300 characters or so, with a link to read more . So you’ll want to put your most significant text near the beginning, as well as a call to action.
- Encourage your subscribers to share socially – Set up your email template to include social sharing buttons, and also encourage readers to connect with you on your social channels. This can all become part of your email template, and look innocuously. Getting the readers to share your great content on their own social networks is an excellent way to significantly increase the viewing audience of your email, a lot of whom may not yet know you.
- What kind of content is most likely to get shared? – Tips, lists, videos, and intriguing infographics or images top the list for most shared content. Don’t be overly promotional to this audience, as they are new and don’t yet trust you. Giving your subscribers the tools and spectacular content to share will ensure that your email messages enjoy a life far beyond the borders of your subscriber lists!