Social Media is no longer just a way to connect with friends and family, it is now a way for companies to connect with their customers. Being in the social media world allows you to connect with your customers on a daily or weekly basis and keeps you “top of mind”. Social media helps you to promote your products/services, run competitions and connect with your company on a more personal level then standard advertising alone. Using Social Media as a business marketing tool allows you access to your customers in way that were never available before. Customer become more open to promotions and insights that only your company can offer. It is also a way for you to gain insights as to what your customers do and do not like about your services/products that you might not ever have known before and those issues can quickly be addressed.
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