Search Engine Optimization in short means having your website created in a way that helps search engines (google, yahoo etc.) find you easier. Think of it like organizing books on a book shelf, if the books are placed on the shelf by category, it makes it easier to find the exact subject you are looking for. The same goes for websites, if your site is organized properly and uses the appropriate words, when people look for you are your services, it will help the search engines find you more easily. Of course there is more to it then that, but don’t worry, it is our job to know all of those ins and outs.