Reaping the Benefits of Social Sharing
Why you need to have your content shared!
At this point it’s abundantly clear that getting your content socially shared widely is a wonderful way to increase leads and sales. The near-instant opportunity to have your products and services touted far beyond your own virtual borders is an attraction few can or should resist.
A few awesome reasons why you want your content shared!
In case you weren’t aware of it, we each spend an average of 37 minutes of each day on social media, which eclipses even email. Additionally, some 60 percent of that activity takes place on a mobile device!
Most people would rather come to know about a company by means of online recommendations. This sort of social proof can make it much easier for prospective customers to start the process of know, like and trust with you.
And we’ve saved the best for last: the incredible reach offered by social media, that enables you to instantly get your brand in front of literally millions of eyeballs you never had a shot at before, now for free!
4 Tips for ramping up the social sharing!
- Give them the tools to share your content! – Making sure that your content is fully shareable by providing working, easy to see and use social sharing options goes without saying. One thing to do to help them to click these though, is to make sure you include a strong call to action within the content itself!
- Seek out relevant social media groups – Facebook, Google+, LinkedIn plus some of the other social media sites have rather large groups of enthusiasts in just about every conceivable niche. Find these and join the ones that appear to be most relevant to your business. This is sometimes a virtual goldmine!
- The shorter the better – Kissmetrics tells us that Facebook posts less than 80 characters are acted on a full 66 percent more than those that run longer. Save the longer content for your blog, and don’t forget that call to action!
- Use lots of images and videos – This is the visual era, and visual content is being shared a significant 40 percent more than that which has no imagery. Make your visuals stunning, provocative and needless to say shareable. This is often a difference maker!